Google Adds Ad and Privacy Settings
Alison Harvard
23 May 2022
n mid-May, the annual Google conference took place, at which the company talked about what it has been doing lately and what it plans to launch in the near future. The developers shared information about the scheduled launch of a new tool called My Ad Center. It will become available later in the year and allow users to customize the filters and options of ads they would like to see.
This approach aims at improving and smoothing the user experience so that advertisers can get the most relevant audience. It is understood that it will increase the involvement of both parties and will help brands and customers find each other faster. Ordinary users will be able to adjust settings, like ads they like, block annoying or inappropriate (erotica, gambling, etc.) content, and check who funded this or that material.
At the conference, the developers said that after the launch of My Ad Center, each user would be able to tell the system which companies and brands interest them most and indicate their age, education, and other personal details. It means that even if tracking cookies are disabled on a device, Google will still have access to the data to generate advertising content. It also simplifies the analysis of user actions since information about preferences will be supplied “first hand.”
As for advertisers, the main innovation for them is that users will be able to see who funded their ads. Previously, this kind of information was not disclosed. At the same time, they will be able to find the most relevant segments and show their products to those who are really interested in them.
All of this sounds very impressive. Time will tell how competently Google will be able to use these opportunities. How do you feel about implementing these ad and privacy settings? Do you plan to use them, or would you rather block ads entirely?