Instagram Released a Guide to Setting up Instagram Shopping
Alison Harvard
19 Aug 2022
nstagram sales are reaching a new level. Instagram has recently become one of the most popular places to shop online. Meta recently introduced a new Instagram Shopping feature.
You might be thinking, what was wrong with the previous business pages? Online stores were already advertising their products, and you could order them in Direct. However, the new Instagram Shopping service gives you much more options in attracting an audience, the convenience of creating content, and much more.
To clarify how the new tool works, Meta has released a guide on how to set up Instagram Shopping. It details the benefits of the instrument and the step-by-step setup.
Now, business page owners have an additional store tab. You can describe the brand on your page and highlight items separately to make it easier for the user to navigate. Products will be marked with the appropriate icon.
By creating a store, the seller can allow the customer to buy and pay directly on the platform. Also, the intriguing features of the store will be available as a sales announcement. If some exclusive product should appear in your store in a few days or weeks, you can dedicate all this time to advertising and attracting potential customers. You can also promote your products with targeted advertising.
In addition to step-by-step instructions on setting up, the guide has information about promoting products in posts, stories, and Reels. The last tool is particularly relevant now.
The guide is brief but capacious. Be sure to read it if you have decided to open a store on Instagram. At least you will understand whether this tool is suitable for your business.
The service only works in the United States. Users from other countries still have to use third-party applications.
How do you feel about the new Instagram service? Share your thoughts in the comments.