LinkedIn Introduces Direct Messaging for Company Pages: A New Era of Professional Interaction
Alison Anderson
08 Jun 2023
inkedIn is taking a significant step in enhancing professional interactions on its platform by launching a new feature that allows Company Pages to send and receive direct messages (DMs). This update comes as the social media landscape shifts more towards private conversations instead of public feeds. By expanding its messaging tools, LinkedIn aims to facilitate more professional connections and interactions through InMails within the app.
With this new feature, users can now send a direct message to a Company Page and initiate a conversation within the app. Page admins can respond as the Page itself, providing an additional channel for engagement. LinkedIn explains that through Pages Messaging, members can contact brands with one-to-one messages, previously only available for member-to-member interactions. This allows users to inquire about products and services, business opportunities, and more. To help organizations manage their conversations, they will have a dedicated inbox that prioritizes inquiries most relevant to their business.
While this update might lead to an increased volume of messages for larger businesses, LinkedIn's focused inbox process separates direct messages based on priority and topic settings for page messages, easing the management workload. Brands also have the option to disable the messaging feature if they prefer. Over the past month, LinkedIn has tested this feature with selected users, so some may have already seen it in action within the app.
According to LinkedIn, over 63 million companies actively post on their Company Pages, highlighting the potential of Page messaging as a connection and engagement tool. This new feature could pave the way for various types of direct interactions and create new opportunities for users and organizations. Additionally, LinkedIn is working on incorporating artificial intelligence (AI) assistance to provide relevant information about users engaged in direct messages. This feature can be particularly helpful for lead nurturing, allowing users to gain insights about the person they are interacting with without manually scrolling through their profiles or posts.
In conclusion, LinkedIn's introduction of direct messaging for Company Pages may not be a game-changer for the platform, but it is undoubtedly a valuable addition for users seeking to build professional connections. By providing a new avenue for communication between users and brands, LinkedIn is further solidifying its position as the go-to platform for professional networking and business opportunities. With the potential addition of AI assistance in the future, we can expect an increasingly seamless and engaging experience for users on LinkedIn.