TikTok Instant Page Makes It Easier for Customers to Follow Ads
Alison Harvard
31 Jan 2022
d campaigns may be greatly designed and planned, but if the customer experiences troubles when loading the links from your ads, it’s killing the conversion. To prevent this, TikTok introduces Instant page – a landing page for its ads that loads instantly as soon as the user taps the link.
The first thing about Instant Page is that it’s lightweight. Its size is so small that it should load in no time. To be more exact, it reduces the loading time up to 11 times. That is a significant improvement over regular mobile pages on external websites that are advertised on TikTok. Second, this page opens within an app. This accelerates loading even more.
As for functionality, this page can host images, videos, audio, and other media materials. It can also contain carousels that are easy to scroll through on a mobile device and links that lead to external sites, for example, to payment systems, so the user can finalize the purchase.
TikTok offers easy tools for generating these pages. It’s not even necessary to know any programming or markup language. You just drag and drop elements, type texts, upload videos, and images and arrange them easily the way you want them to appear. They are easily integrated into existing campaigns and are comfortably manageable.
These pages are not made to be versatile. It makes more sense to build them around the advertised product, so it looks relevant when loaded. At the same time, it should lead users to the merchant’s other pages, so they can explore other offers. Well, it’s up to brand representatives to decide how they want to use this possibility; TikTok offers it, and the rest is up to them.
As a customer, did you often feel frustrated when you tapped an ad, but the page wouldn’t load? As a manager, have you often heard stories like this from your customers? Let’s discuss the future of this feature in the comments!