Twitter Provides More Opportunities for Marketers
Alison Harvard
04 Apr 2022
witter works hard to extend possibilities for businesses using social networks. The company tries hard to compete against the biggest social platforms like TikTok, YouTube, and Instagram that attract money by increasing opportunities for marketers. Currently, Twitter is testing the new feed.
There are three more ad formats that may interest advertisers. Meanwhile, users may not really appreciate Twitter’s efforts to become even more commercial than before. Still, we can’t use Twitter and dictate to them our conditions, so it may take some time, but we will get used to the increased amount of ads occasionally.
Twitter will release the new “Interactive Text Ads” feature. It offers to connect the landing pages owned by advertisers with the words that were chosen inside the bigger ads copy. Apart from that, there will be an improved display. Ads will be more visible and bigger. Twitter’s developers offer to use a bold typeface that is different from the original one used by Twitter in the timeline. Marketers have an opportunity to highlight three words they need in the ad. Clicking these words will lead you to the landing page of the marketer.
Those brands who want to make their ads even more visible can pick up to 10 different colors to highlight the terms. Definitely, it will be something eye-catching. With proper words selections and the right color palette, brands will be able to attract even more customers using Twitter. While Twitter's audience may express its complaints about the ads’ increase, business owners can be attracted to the platform as well.
Currently, there are several brands based in the US that work with Twitter. They test the new features. Once the first results will be revealed, Twitter will be able to release the full version of the update.
Will you still be interested in Twitter after more ads come? How often do you buy something using Twitter recommendations? Share your thoughts in the comments.