TikTok Introduces New Trend Report, an Advanced Marketing Insight
Alison Anderson
28 Feb 2022
ikTok becomes now first of all a marketing platform, while its users do the rest. But how do brands cater to the users’ interests? To help them, TikTok releases a new trend report that breaks down what its audience is interested in. And there’s more than just a plain hashtag list in it.
The summary of 2021 displays all the trends users have been following throughout the year, grouped by age, gender, location, and so on. Indeed, there are six summaries by region: for North America, Latin America, Europe, Middle East & Turkey, Russia, and the Asia Pacific. Each of them comes with a short review and (except for Russia, which could be split into some regions too, but not yet) further regional division. The absence of China may seem surprising, as it’s commonplace knowledge that TikTok is of Chinese origin. Indeed, in its homeland, it is known as Douyin and thus not included in its world reports.
The insights display dominating interests in various regions. For example, North American users mostly care about beauty, finances, and self-expression. In Turkey, fashion is the thing. Australians were mostly about travel, while Russians preferred gaming reality to a physical one. Brazil, predictably, was about sports, and Germans still love automobiles.
You can download the report for free on its official page. Regardless of the region, the reports are available in English, and not in the respective languages of the countries they relate to. Their design is unified, so if you want to compare some of them, you can focus on the content. So marketers can make much use of these reports, analyze trends, and try to predict them to get more #tiktokmademebuyit hashtags next to your products.
And what about your TikTok experience this year? Did advertising that you had seen influence your lifestyle, your purchases, your tastes? Share what you feel in our comments!